Whether consumers are online, offline, or standing in line, we create physical and emotional experiences aimed at creating a movement among consumers that converts.

We call this methodology, social activation marketing.

In our work, we demand an immersive understanding of the audience through research and a strategy that considers human behavior as it relates to creating a roadmap toward conversion, adoption, and brand adoration.


The Social Activation Marketing Process

Understand and gain insight into the target audience.
Focus on behavior as the product (what you are encouraging a large number of people to adopt or sustain).
Influence or try to alter the relative balance of incentives and costs for either maintaining the current behavior or adopting a new one.
Increase access and opportunities for the audience to try the new behavior and then sustain it.
Messaging and other marketing methods used to assure that you reach and engage the audience in ways that are relevant, attention-getting, tap into existing motivations and aspirations, should have sufficient frequency to be remembered and acted on.
Establish a customer journey and conversion marketing program that funnel interest through to conversion.
Create a brand movement with brand loyalists who passionately wish to evangelize it throughout various media channels and communities and provide them with the tools and resources to do so successfully.

Capabilities

Our combined wealth of experience and expertise have given rise to an array of strategic capabilities, unlike any other agency.

We’ve created unique programs to solve the most unique challenges.

By examining our strategic approach under an anthropological microscope, we uncover valuable insight that allows us to communicate with the right people at the right time, geo-location, and language.

Solutions

  • We believe that successful brands are those that exhibit genuine human characteristics when communicating with their intended audience. It’s important that they are honest, relevant, and compelling among other qualities. Through a mix of brand strategies, we help bridge the gap between people and the brands that wish to reach them.

    We approach design from a clean multifaceted and 360° canvas. It’s never replicated or repurposed. It’s thinking as much as execution. Most of all, we design for today’s and tomorrow’s society without limitation of method. Graphic design, illustration, packaging, products, VR, AR, web, and apps are just some of the paintbrushes we use.

    Today’s media has evolved and expanded. Journalists seek even more unbiased stories to tell for earned media opportunities while paid media units have expanded to include streaming platforms, social media, and unique placements beyond broadcast and outdoor. We use a mixed media approach to deliver our clients’ messages through these channels.

    While many consider themselves partners to their clients, we bring that to action by actively providing consultation to our clients. We’re able to do so because in addition to being communications professionals, we are entrepreneurs with many of us having run or managed multiple businesses over the years. We prepare our clients internally for external factors.

  • As a team, we actively review and analyze trends. Research of current data is turned into useful insights every day. We are all futurists, dreamers, visionaries, and innovators. Our work product is better because of it.

    Some may call it experiential marketing, brand activation, or experience marketing. We are pioneers in this methodology and our evolved thinking aligns with the social activation model. We create and activate experiences for our clients’ audience that combine offline with online strategies together with VR, AR, AI, biometrics, interactive projections, social media marketing, and content marketing. We take our clients to their audience in emotionally immersive ways.

    There is an abundance of data available from secondary resources in addition to those from our primary findings. We invest in responsible methods to attain data from verifiable and legitimate sources and aggregate them into custom dashboards for our clients. But data is only good as its interpretation, so we invest the time to analyze and explain to our clients.

    Our video and audio production studio develop content every day that creates discussions while educating. And we do it in about the time it takes to fly from Orlando to New York. We craft the type of content that penetrates people’s advertising defenses. We produce videos that are impressionable and unforgettable. Our team generates information for real-time consumer touchpoints, inside a social atmosphere that commands, with both speed and quality.

Lab360°

Lab360° seeks to arrive at an honest assessment of your business problems and

 opportunities, dissect and analyze the brand, review current and upcoming products, and conduct a deep audience and market immersion.