Whether consumers are online, offline, or standing in line, we create physical and emotional experiences aimed at creating a movement among consumers that converts.
We call this methodology, social activation marketing.
In our work, we demand an immersive understanding of the audience through research and a strategy that considers human behavior as it relates to creating a roadmap toward conversion, adoption, and brand adoration.
The Social Activation Marketing Process
Understand and gain insight into the target audience.
Focus on behavior as the product (what you are encouraging a large number of people to adopt or sustain).
Influence or try to alter the relative balance of incentives and costs for either maintaining the current behavior or adopting a new one.
Increase access and opportunities for the audience to try the new behavior and then sustain it.
Messaging and other marketing methods used to assure that you reach and engage the audience in ways that are relevant, attention-getting, tap into existing motivations and aspirations, should have sufficient frequency to be remembered and acted on.
Establish a customer journey and conversion marketing program that funnel interest through to conversion.
Create a brand movement with brand loyalists who passionately wish to evangelize it throughout various media channels and communities and provide them with the tools and resources to do so successfully.